{
  "market": "Good Morning Cheltenham",
  "slug": "good-morning-cheltenham",
  "updated": "2026-06-17",
  "launchBoundary": "Internal prep only. Do not buy domains, create public posts, contact sponsors, launch ads, collect payments or send subscriber email without fresh approval.",
  "researchBasis": [
    {
      "name": "ONS population estimates for England and Wales: mid-2024",
      "url": "https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/bulletins/populationestimatesforenglandandwales/mid2024",
      "use": "Current population-estimate baseline for England and Wales market sizing."
    },
    {
      "name": "NOMIS local authority population estimates",
      "url": "https://www.nomisweb.co.uk/datasets/pestsyoala",
      "use": "Local-authority lookup route for Cheltenham population detail before launch copy."
    },
    {
      "name": "Cheltenham BID",
      "url": "https://cheltenhambid.co.uk/",
      "use": "Advertiser-density proof for the town centre, including BID business support and events."
    }
  ],
  "coverageLanes": [
    {
      "name": "Town centre, Promenade, High Street and Brewery Quarter",
      "focus": "council records, planning, retail, food and drink, BID activity, public realm, evening economy and event footfall",
      "checks": [
        "Cheltenham Borough Council news",
        "Cheltenham Borough Council planning",
        "Cheltenham BID",
        "Visit Cheltenham what's on"
      ],
      "sponsorFit": [
        "restaurants and pubs",
        "independent retail",
        "hotels and venues",
        "professional services"
      ]
    },
    {
      "name": "Montpellier, The Suffolks and Tivoli",
      "focus": "premium hospitality, galleries, boutiques, property, parking, walkability, festivals and visitor demand",
      "checks": [
        "Visit Cheltenham",
        "Cheltenham BID",
        "Cheltenham planning",
        "Gloucestershire highways updates"
      ],
      "sponsorFit": [
        "boutiques and galleries",
        "restaurants and hotels",
        "estate agents",
        "interiors and garden services"
      ]
    },
    {
      "name": "Prestbury, racecourse and north Cheltenham",
      "focus": "race-week logistics, buses, rail, parking, local services, schools, clinics, pubs and visitor pressure",
      "checks": [
        "Stagecoach West Cheltenham updates",
        "National Rail Cheltenham Spa",
        "Cheltenham Racecourse visitor information",
        "Met Office Cheltenham forecast"
      ],
      "sponsorFit": [
        "race-week hospitality",
        "taxis and travel services",
        "pubs and restaurants",
        "clinics and wellbeing"
      ]
    },
    {
      "name": "Charlton Kings, Leckhampton and family south/east Cheltenham",
      "focus": "schools, family services, parks, planning, property, home improvement, buses and weekend activities",
      "checks": [
        "Cheltenham planning",
        "Gloucestershire County Council highways",
        "Stagecoach West Cheltenham updates",
        "Visit Cheltenham family events"
      ],
      "sponsorFit": [
        "schools and tutoring",
        "home services",
        "family activities",
        "gyms and clinics"
      ]
    },
    {
      "name": "Hatherley, Benhall and Gloucester commuter context",
      "focus": "A40/M5 commuter pressure, rail, buses, schools, retail parks, household services and Gloucester-Cheltenham crossover",
      "checks": [
        "Gloucestershire County Council highways",
        "National Rail Cheltenham Spa",
        "Stagecoach West service updates",
        "Gloucestershire Constabulary news"
      ],
      "sponsorFit": [
        "commuter services",
        "car dealers and garages",
        "retail and leisure",
        "property and relocation"
      ]
    }
  ],
  "sources": [
    {
      "category": "Council",
      "priority": "core",
      "name": "Cheltenham Borough Council news",
      "url": "https://www.cheltenham.gov.uk/news-centre/",
      "use": "Council announcements, consultations, regeneration, public realm, housing and service-change updates.",
      "proofGate": "Confirm article date, council ownership and affected neighbourhood before issue copy."
    },
    {
      "category": "Planning",
      "priority": "core",
      "name": "Cheltenham Borough Council planning applications",
      "url": "https://www.cheltenham.gov.uk/planning-and-building/planning-permission/view-and-comment-on-planning-applications/",
      "use": "Planning application search, comments, historic applications and development-record discovery.",
      "proofGate": "Verify application reference, address, status and consultation deadline from PublicAccess before publication."
    },
    {
      "category": "County",
      "priority": "high",
      "name": "Gloucestershire County Council planning and environment",
      "url": "https://www.gloucestershire.gov.uk/planning-and-environment/planning-applications/search-and-track-planning-applications/",
      "use": "County-level planning context, including waste, minerals, schools and county developments.",
      "proofGate": "Do not use for district planning unless the county page explicitly routes to the relevant district."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "Stagecoach West Cheltenham service updates",
      "url": "https://www.stagecoachbus.com/regional-service-updates/west/cheltenham",
      "use": "Bus disruption, timetable changes and planned service updates for the morning utility block.",
      "proofGate": "Recheck live route status and timestamp before any same-day travel claim."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "National Rail Cheltenham Spa live departures",
      "url": "https://www.nationalrail.co.uk/stations/cheltenham-spa/",
      "use": "Rail disruption, station status and London/Bristol/Birmingham commuter context.",
      "proofGate": "Confirm live disruption from National Rail or operator pages before publication."
    },
    {
      "category": "Safety",
      "priority": "high",
      "name": "Gloucestershire Constabulary news",
      "url": "https://www.gloucestershire.police.uk/news/",
      "use": "Police appeals, safety notices and public-interest updates requiring careful wording.",
      "proofGate": "Filter to Cheltenham relevance and avoid unverified incident claims."
    },
    {
      "category": "Weather",
      "priority": "core",
      "name": "Met Office Cheltenham forecast",
      "url": "https://www.metoffice.gov.uk/weather/forecast/gcnx2h3sz",
      "use": "Morning forecast, warnings and weather-dependent travel, race-week and event context.",
      "proofGate": "Use official weather warnings for severe-weather claims."
    },
    {
      "category": "Events",
      "priority": "core",
      "name": "Visit Cheltenham what's on",
      "url": "https://www.visitcheltenham.com/whats-on/",
      "use": "Official visitor and event calendar for festival-town planning and sponsor context.",
      "proofGate": "Recheck event date, venue, ticket status and organiser page before issue copy."
    },
    {
      "category": "Events",
      "priority": "high",
      "name": "Cheltenham Town Hall what's on",
      "url": "https://cheltenhamtownhall.org.uk/whats-on/",
      "use": "Venue-specific arts, culture, family and community events.",
      "proofGate": "Check current venue listing and booking page before publication."
    },
    {
      "category": "Business",
      "priority": "high",
      "name": "Cheltenham BID",
      "url": "https://cheltenhambid.co.uk/",
      "use": "Town-centre business, events, public realm and advertiser-density proof.",
      "proofGate": "Do not imply partnership or endorsement; use only current public pages."
    },
    {
      "category": "Business",
      "priority": "medium",
      "name": "Cheltenham Chamber of Commerce",
      "url": "https://cheltenhamchamber.org.uk/",
      "use": "Business networking, local issues and sponsor prospect discovery.",
      "proofGate": "Use as prospect/context source only; verify each advertiser independently before outreach."
    }
  ],
  "sponsorAngles": [
    "festival, race-week, culture and visitor economy",
    "independent restaurants, retail, hotels and pubs",
    "schools, tutoring, family services and clubs",
    "property, relocation, interiors, gardens and premium home services",
    "clinics, wellbeing, spas, gyms and private healthcare"
  ],
  "firstBuildTasks": [
    "Run three consecutive morning source-volume checks across council, planning, buses, rail, weather, police, BID and official events.",
    "Write style rules for race-week, Cotswolds context and sponsor claims so the product does not overclaim reach.",
    "Build sponsor proof lanes for festival hospitality, premium retail, schools/family services, property/home services and clinics/wellbeing.",
    "Decide whether Gloucester is only commuter context or a separate later product before any public naming."
  ]
}