{
  "market": "Good Morning Lincoln",
  "slug": "good-morning-lincoln",
  "updated": "2026-06-18",
  "launchBoundary": "Internal prep only. Do not buy domains, create public posts, contact sponsors, launch ads, collect payments or send subscriber email without fresh approval.",
  "researchBasis": [
    {
      "name": "City of Lincoln Council latest news",
      "url": "https://www.lincoln.gov.uk/news",
      "use": "Current council announcements and service-change route for civic source checks.",
      "verifiedOn": "2026-06-18"
    },
    {
      "name": "City of Lincoln Council committees and meetings",
      "url": "https://www.lincoln.gov.uk/council-meetings/committees-meetings",
      "use": "Democratic-services route for agendas, minutes, executive decisions and work programme checks.",
      "verifiedOn": "2026-06-18"
    },
    {
      "name": "Lincolnshire County Council roadworks",
      "url": "https://www.lincolnshire.gov.uk/roads-transport/roadworks",
      "use": "Current and planned roadworks source for Lincoln commuter and school-run utility.",
      "verifiedOn": "2026-06-18"
    },
    {
      "name": "East Midlands Railway service updates",
      "url": "https://www.eastmidlandsrailway.co.uk/service-updates",
      "use": "Rail disruption and live-network source for Lincoln station and Nottingham/Sheffield/London connections.",
      "verifiedOn": "2026-06-18"
    },
    {
      "name": "Visit Lincoln what's on",
      "url": "https://www.visitlincoln.com/whats-on/",
      "use": "Official visitor and event discovery route for heritage, family, culture and weekend planning.",
      "verifiedOn": "2026-06-18"
    }
  ],
  "coverageLanes": [
    {
      "name": "Uphill Lincoln, Cathedral Quarter and Bailgate",
      "focus": "heritage, visitor economy, council records, public realm, events, parking, hospitality and independent retail",
      "checks": [
        "City of Lincoln Council news",
        "City of Lincoln Council committees and meetings",
        "Visit Lincoln what's on",
        "Met Office Lincoln forecast"
      ],
      "sponsorFit": [
        "heritage attractions",
        "restaurants and pubs",
        "independent retail",
        "hotels and guest houses"
      ]
    },
    {
      "name": "Brayford, university and waterfront",
      "focus": "University of Lincoln news, student services, waterfront venues, transport, rentals, graduate jobs and evening economy",
      "checks": [
        "University of Lincoln news",
        "University of Lincoln Student Hub",
        "East Midlands Railway service updates",
        "Lincolnshire Police news"
      ],
      "sponsorFit": [
        "student services",
        "training and recruiters",
        "cafes and casual dining",
        "gyms and clinics"
      ]
    },
    {
      "name": "High Street, city centre and retail core",
      "focus": "planning, licensing, retail, markets, civic notices, transport, business services and city-centre footfall",
      "checks": [
        "City of Lincoln Council planning applications",
        "City of Lincoln Council news",
        "Visit Lincoln events",
        "East Midlands Railway service updates"
      ],
      "sponsorFit": [
        "retail",
        "professional services",
        "restaurants and bars",
        "venues and entertainment"
      ]
    },
    {
      "name": "North Hykeham, Birchwood, Boultham and family west/south Lincoln",
      "focus": "schools, roads, planning, parks, home services, family activities, health services and commuter traffic",
      "checks": [
        "Lincolnshire County Council roadworks",
        "City of Lincoln Council planning applications",
        "Lincolnshire County Council services",
        "Met Office Lincoln forecast"
      ],
      "sponsorFit": [
        "estate agents",
        "home improvement",
        "tutors and clubs",
        "clinics and dentists"
      ]
    },
    {
      "name": "Rail, roads and county commuter context",
      "focus": "Lincoln station, EMR updates, A46/A15/A57 corridors, county roadworks, bus disruption and school-run utility",
      "checks": [
        "East Midlands Railway service updates",
        "East Midlands Railway live train search",
        "Lincolnshire County Council roadworks",
        "City of Lincoln road works route"
      ],
      "sponsorFit": [
        "commuter cafes",
        "garages and car dealers",
        "coworking and offices",
        "breakfast and lunch offers"
      ]
    }
  ],
  "sources": [
    {
      "category": "Council",
      "priority": "core",
      "name": "City of Lincoln Council latest news",
      "url": "https://www.lincoln.gov.uk/news",
      "use": "Council announcements, service updates, consultations and civic notices.",
      "proofGate": "Confirm article date, council ownership, affected place and resident impact before issue copy."
    },
    {
      "category": "Democracy",
      "priority": "core",
      "name": "City of Lincoln Council committees and meetings",
      "url": "https://www.lincoln.gov.uk/council-meetings/committees-meetings",
      "use": "Executive decisions, work programme, agendas, minutes and democratic-services checks.",
      "proofGate": "Use exact meeting, report title, date and decision state; do not turn agenda items into decisions."
    },
    {
      "category": "Planning",
      "priority": "core",
      "name": "City of Lincoln Council planning applications",
      "url": "https://www.lincoln.gov.uk/planning/planning-applications",
      "use": "Planning application route, comments, status checks and development-control discovery.",
      "proofGate": "Verify application reference, address, status, consultation deadline and document date from the council route."
    },
    {
      "category": "Roads",
      "priority": "core",
      "name": "Lincolnshire County Council roadworks",
      "url": "https://www.lincolnshire.gov.uk/roads-transport/roadworks",
      "use": "Current and planned roadworks, closures and highway activity affecting Lincoln routes.",
      "proofGate": "Recheck same morning; include road, place, dates and source route."
    },
    {
      "category": "Roads",
      "priority": "medium",
      "name": "City of Lincoln Council road works route",
      "url": "https://www.lincoln.gov.uk/parking-transport/road-works",
      "use": "City route pointing readers toward roadworks and traffic information.",
      "proofGate": "Use as a routing/source-discovery page, then verify live roadworks through the county/one.network route."
    },
    {
      "category": "Transport",
      "priority": "core",
      "name": "East Midlands Railway service updates",
      "url": "https://www.eastmidlandsrailway.co.uk/service-updates",
      "use": "Current rail service status and network disruption relevant to Lincoln station.",
      "proofGate": "Rail status is volatile; recheck live status and affected route before publication."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "East Midlands Railway planned engineering works",
      "url": "https://www.eastmidlandsrailway.co.uk/timetables-updates/planned-engineering-works",
      "use": "Planned engineering, rail replacement and advance commuter warnings.",
      "proofGate": "Confirm date window, affected route and replacement arrangements before issue copy."
    },
    {
      "category": "Transport",
      "priority": "high",
      "name": "East Midlands Railway live train search",
      "url": "https://www.eastmidlandsrailway.co.uk/timetables-updates/live-train-search",
      "use": "Live departures and arrivals for Lincoln rail utility checks.",
      "proofGate": "Use only current live-board data; do not archive as static timing."
    },
    {
      "category": "Safety",
      "priority": "high",
      "name": "Lincolnshire Police latest news",
      "url": "https://www.lincs.police.uk/news/lincolnshire/news/",
      "use": "Police appeals, safety notices and public-interest updates requiring careful wording.",
      "proofGate": "Filter for Lincoln relevance, preserve police wording and avoid unverified incident claims."
    },
    {
      "category": "Weather",
      "priority": "core",
      "name": "Met Office Lincoln forecast",
      "url": "https://www.metoffice.gov.uk/weather/forecast/gcrp07h8v",
      "use": "Morning forecast, warnings and weather-dependent travel or event context.",
      "proofGate": "Use official warnings pages for severe-weather claims and recheck close to publication."
    },
    {
      "category": "Events",
      "priority": "core",
      "name": "Visit Lincoln what's on",
      "url": "https://www.visitlincoln.com/whats-on/",
      "use": "Heritage, family, culture, visitor, weekend and city-centre event discovery.",
      "proofGate": "Confirm organiser, venue, date, time, ticket state and cancellation terms from the event page."
    },
    {
      "category": "Education",
      "priority": "high",
      "name": "University of Lincoln news",
      "url": "https://news.lincoln.ac.uk/",
      "use": "University news, research, public lectures, student/city economy and graduate-skills signals.",
      "proofGate": "Separate university PR from resident utility; confirm Lincoln relevance before use."
    },
    {
      "category": "Education",
      "priority": "medium",
      "name": "University of Lincoln Student Hub",
      "url": "https://studentnews.lincoln.ac.uk/",
      "use": "Student-service, student-event and campus-life discovery for the Brayford/student lane.",
      "proofGate": "Use only public, current items and avoid implying university endorsement."
    }
  ],
  "sponsorAngles": [
    "heritage, cathedral quarter and visitor economy",
    "student, skills and waterfront services",
    "independent retail, food, drink and venues",
    "property, relocation and family home services",
    "commuter, car, garage and breakfast/lunch offers"
  ],
  "firstBuildTasks": [
    "Run a three-morning source-volume proof across council, planning, democracy, roads, rail, police, weather, university and events routes.",
    "Confirm at least 10 usable non-duplicate items per issue, including one civic/planning item, one transport item, one event/family item and one sponsor-relevant item.",
    "Keep wider Lincolnshire as commuter, roadworks, visitor or county-service context unless a separate county product is approved.",
    "Build sponsor proof lanes for heritage/visitor economy, student services, family/home services, professional services and commuter offers.",
    "Scaffold good-morning-lincoln only after source-volume proof clears and Linear MY-2577 has a child issue for build work."
  ]
}