Rate card operations

Turn sponsor inventory into a boring fulfilment checklist.

This page converts the static sponsor packages into operational controls for manual launch: capacity, proof, slot holds, copy approval, checkout gating and reporting. It does not collect money, contact prospects or reserve inventory.

Do not enable checkout links, collect payment or reserve inventory before the editor approves live launch.

Booking intakeProof ledgerCheckout planReporting plan

Prepared packages

3Static inventory rows

Manual weekly capacity

7Approximate ad slots before sellout

Theoretical weekly ceiling

GBP1550Before live approval or proof

Live actions

0No outreach, posts or payments

Package operations

Each package needs a human campaign record before checkout, publication or reporting.

per issue - 1 slot

Founding issue sponsor

GBP150

One clearly labelled sponsor block after the lead story, with one link and one practical local offer.

Ops note: Hold manually until proof, copy, issue date and approval are all logged.

Deliverables: Headline up to 70 characters; Body copy up to 320 characters; One tracked link once analytics are approved; Plain-text fallback for email clients

Prepare brief

5 issues - 1 slot

Launch week sponsor

GBP650

Five weekday sponsor placements plus a static website sponsor-kit mention.

Ops note: Hold manually until proof, copy, issue date and approval are all logged.

Deliverables: Five weekday issue placements; One sponsor creative refresh; One tracked landing link once analytics are approved; End-of-week click summary once reporting is live

Prepare brief

per month - 2 slot

Referral reward sponsor

GBP300

Referral page, share page and one newsletter growth block after Buttondown referral attribution is live.

Ops note: Hold manually until proof, copy, issue date and approval are all logged.

Deliverables: Prize or voucher description; Sponsor credit on referral ladder; One tracked link once analytics are approved; Manual eligibility review before winner contact

Prepare brief

Fulfilment sequence

Use this order when moving from enquiry to approved sponsor placement.

OpenFit checkConfirm local relevance, restricted-claim risk, service area and one clear resident CTA before any response.OpenProof ledgerCapture advertiser identity, landing page, offer details, dates and source proof before copy is drafted.OpenSlot holdUse a private campaign file for preferred issue date, package slug and fulfilment owner. Do not reserve publicly.OpenCopy approvalWrite one labelled sponsor block, plain-text fallback and reporting note, then get manual approval.OpenCheckout approvalOnly expose Stripe or invoice routes after the proof ledger, slot hold and copy approval match.OpenPost-campaign recordStore send proof, placement link, clicks if available, complaints and renewal signal without inflating reach.

Risk controls

Controls for early commercial work before Brighton has a proven send cadence and sponsor reporting loop.

OpenNo implied circulationUntil Buttondown and analytics are live, sell the reader promise and source depth, not audience numbers.OpenNo public sponsor namesKeep candidates and advertiser drafts out of public pages until a campaign is approved.OpenNo regulated shortcutsHealth, finance, property, education and legal claims need substantiation and careful wording.OpenNo auto-renewal promiseRenewal is manual until campaign reporting and inventory calendars exist.