Social launch pack

Facebook and local launch copy, ready for approval.

Static creative and copy for the first organic posts, referral pushes and sponsor-safe launch messaging. Nothing on this page posts publicly, spends money, emails subscribers or contacts prospects.

No Facebook page post, boosted post, paid ad, subscriber email, sponsor contact, Meta lead form, public leaderboard or launch announcement goes live from this pack. The editor must approve the exact channel, copy, creative, audience and budget before any external action.

Creative assets

SVG source files and upload-ready PNG exports are generated together so launch packs do not depend on manual rasterisation.

Facebook daily post creative for Good Morning Brighton
Daily post creative - 1200x630 | SVG | PNG
Facebook subscribe CTA creative for Good Morning Brighton
Subscribe CTA creative - 1080x1080 | SVG | PNG

Post copy

Drafts for manual approval and posting only.

Manual draft

Founding reader post

Brighton has enough noise. Good Morning Brighton is a free morning briefing for council decisions, planning records, travel, weather, events and useful local links. Subscribe free and help shape the founding reader list.

CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/

Manual draft

Neighbour referral post

Know someone in Brighton, Hove, Portslade, Rottingdean or Patcham who still pieces local news together from Facebook comments? Send them Good Morning Brighton.

CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/

Manual draft

Sponsor-safe post

Local advertisers: founding sponsor slots are being prepared for relevant local offers only. No live payment links or ad bookings are active until launch approval.

CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/

Approval channels

Each social channel needs channel-specific proof before a post, group share, lead form or paid test can happen.

Approval channel

Facebook page organic post

First public launch post after Buttondown subscribe route and archive URL are verified.

Creative: /assets/social/facebook-daily-post.png

Proof required: Buttondown subscribe URL works; Public website routes are checked; Final post copy is approved; No draft issue or admin URL is referenced

Approval channel

Local Facebook group manual share

Community-aware share only where group rules allow local newsletter links.

Creative: /assets/social/facebook-subscribe-cta.png

Proof required: Group rules permit newsletter links; Post identifies the briefing clearly; No sponsor or prize claim is included; One post per approved group

Approval channel

Meta traffic test

Small paid test to /subscribe/ only after explicit spend approval.

Creative: /assets/social/facebook-subscribe-cta.png

Proof required: Fresh budget approval; Landing page URL checked; Pixel or lead handling decision recorded; Kill rule and reporting fields recorded

Approval fields

Private launch fields to record before asking the editor to approve any external action.

OpenchannelPrivate launch approval field before any post, boost, ad or lead form goes live.Opencopy versionPrivate launch approval field before any post, boost, ad or lead form goes live.Opencreative assetPrivate launch approval field before any post, boost, ad or lead form goes live.Opendestination urlPrivate launch approval field before any post, boost, ad or lead form goes live.Openaudience geoPrivate launch approval field before any post, boost, ad or lead form goes live.Openbudget capPrivate launch approval field before any post, boost, ad or lead form goes live.Openstart timePrivate launch approval field before any post, boost, ad or lead form goes live.Openkill rulePrivate launch approval field before any post, boost, ad or lead form goes live.Openapproval recordPrivate launch approval field before any post, boost, ad or lead form goes live.Openrollback notePrivate launch approval field before any post, boost, ad or lead form goes live.

Stop rules

Rules that block posting, boosting, lead forms, sponsor claims and stale creative.

OpenStop ruleDo not post from a Facebook page or group without approval for the exact copy and destination URL.OpenStop ruleDo not spend on Meta ads without fresh budget approval, a budget cap and a kill rule.OpenStop ruleDo not use Meta Lead Ads until privacy copy, consent handling and subscriber sync are approved.OpenStop ruleDo not mention live sponsor slots, prizes, leaderboard positions or reader counts until the relevant proof exists.OpenStop ruleDo not reuse creative if the subscribe URL, domain, issue date or launch claim is stale.
Safety gates: no public social post, paid campaign, subscriber email, prospect outreach or sponsor booking goes live without editorial approval.