Social launch pack
Facebook and local launch copy, ready for approval.
Static creative and copy for the first organic posts, referral pushes and sponsor-safe launch messaging. Nothing on this page posts publicly, spends money, emails subscribers or contacts prospects.
No Facebook page post, boosted post, paid ad, subscriber email, sponsor contact, Meta lead form, public leaderboard or launch announcement goes live from this pack. The editor must approve the exact channel, copy, creative, audience and budget before any external action.
Manual draft
Founding reader post
Brighton has enough noise. Good Morning Brighton is a free morning briefing for council decisions, planning records, travel, weather, events and useful local links. Subscribe free and help shape the founding reader list.
CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/
Manual draft
Neighbour referral post
Know someone in Brighton, Hove, Portslade, Rottingdean or Patcham who still pieces local news together from Facebook comments? Send them Good Morning Brighton.
CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/
Manual draft
Sponsor-safe post
Local advertisers: founding sponsor slots are being prepared for relevant local offers only. No live payment links or ad bookings are active until launch approval.
CTA: Subscribe free at www.gmbrighton.co.uk/subscribe/
Approval channel
Facebook page organic post
First public launch post after Buttondown subscribe route and archive URL are verified.
Creative: /assets/social/facebook-daily-post.png
Proof required: Buttondown subscribe URL works; Public website routes are checked; Final post copy is approved; No draft issue or admin URL is referenced
Approval channel
Local Facebook group manual share
Community-aware share only where group rules allow local newsletter links.
Creative: /assets/social/facebook-subscribe-cta.png
Proof required: Group rules permit newsletter links; Post identifies the briefing clearly; No sponsor or prize claim is included; One post per approved group
Approval channel
Meta traffic test
Small paid test to /subscribe/ only after explicit spend approval.
Creative: /assets/social/facebook-subscribe-cta.png
Proof required: Fresh budget approval; Landing page URL checked; Pixel or lead handling decision recorded; Kill rule and reporting fields recorded