Internal prospect map

Where approved Brighton sponsor outreach should start.

This is an evidence-backed prospecting map, not a contact list. It gives the editor a scored route for outreach once live approval, copy review and current advertiser verification exist.

Approval brief Check booking route First-batch proof Lead matching matrix Local lead routes Outreach lanes Review outreach copy

Research notes

Do not contact prospects, reserve inventory, collect payment, imply live circulation or publish sponsor claims before the editor approves outreach.

OpenResearch noteBrighton has a dense hospitality, events, visitor, property, education and wellness market, so sponsor outreach should start with high-frequency local spenders.OpenResearch noteUse category-level targeting until outreach is approved. Specific advertiser names and claims must be verified from current public websites immediately before any contact.OpenResearch noteAvoid regulated claims in health, finance, property investment and legal services unless the advertiser provides substantiation and a reviewed landing page.

Evidence sources

Directory and market sources to use for approved shortlist building. Every advertiser still needs current website proof before contact.

Evidence source

Brighton Chamber

Active local business community for Brighton businesses; useful for approved prospect discovery and advertiser-fit validation.

Segments: Professional services; Hospitality; Local services; Business-to-business

Before outreach: Use as a directory/community signal, then verify every advertiser on its own current website before contact.

Open source

Evidence source

VisitBrighton business directory

Official visitor-economy business directory covering local services, venues and business support.

Segments: Visitor economy; Events; Venues; Professional services

Before outreach: Prioritise advertisers with a timely booking route, local landing page and weekend or visitor CTA.

Open source

Evidence source

VisitBrighton tourism research

Official tourism research hub for Brighton and Sussex visitor-economy context.

Segments: Hotels; Attractions; Restaurants; Tours

Before outreach: Use only for market context; do not turn broad tourism claims into sponsor performance claims.

Open source

Evidence source

Sussex and Brighton Local Visitor Economy Partnership

Regional Local Visitor Economy Partnership for Sussex, Brighton and Hove and West Sussex.

Segments: Visitor economy; Accommodation; Transport; Attractions

Before outreach: Useful for market thesis and partner ecosystem mapping, not a substitute for advertiser proof.

Open source

Evidence source

Brighton Centre

Major city events venue with date-led booking demand and visitor footfall.

Segments: Events; Theatres; Hotels; Restaurants

Before outreach: Use upcoming event density to shape sponsor timing; verify dates from the venue page before mentioning them.

Open source

Evidence source

Brighton Business Directory

Independent directory for Brighton and Hove local businesses, services and tradespeople.

Segments: Trades; Home services; Retail; Local services

Before outreach: Discovery source only; verify trading identity, service area, landing page and claim safety before any pitch.

Open source

Next approved-outreach actions

Concrete internal tasks that can be run after the editor approves outbound sponsor work.

Action 1

Build a 25-name approved-outreach shortlist from Brighton Chamber and VisitBrighton directories

These sources align with high-fit hospitality, visitor-economy and local-service sponsor lanes.

Proof gate: Current advertiser website, Brighton/Hove service area, one local CTA, no regulated claim risk.

Action 2

Map weekend-event sponsor timing around Brighton Centre and VisitBrighton event density

Date-led demand supports restaurants, hotels, theatres, transport, tours and attractions.

Proof gate: Event date source, sponsor offer dates, availability and terms checked on live pages.

Action 3

Create separate safe-copy templates for regulated-ish services

Clinics, estate agents, education and finance-adjacent services can pay but need conservative wording.

Proof gate: Landing page proof, no outcome promises, no investment or medical claims.

Ranked segments

Scored by local fit, spending power, morning usefulness, repeat potential and approval ease.

Segment 1 - 4.8/5

Restaurants, cafes, bars, theatres and weekend venues

Brighton readers plan weekends, visitors and local nights out in the morning window.

Starter searches: Brighton restaurant booking; Brighton theatre tickets; Hove cafe brunch

Offer angles: Book this weekend; Reader ticket allocation; Sponsor a referral prize

Proof required: Live booking or ticket page; Date-specific availability; Prize terms if used as a reward

Best package: Referral reward sponsor

Segment 2 - 4.4/5

Estate agents, lettings and relocation services

Brighton and Hove property advertisers buy local attention, but copy needs careful wording.

Starter searches: Brighton estate agent valuation; Hove lettings agent; Brighton relocation service

Offer angles: Book a valuation; View local listings; Download a moving checklist

Proof required: Active service-area page; Clear agent identity; No investment-return claims

Best package: Launch week sponsor

Segment 3 - 4.2/5

Independent schools, tutoring, childcare and holiday clubs

Parents use morning planning time for school runs, activities, open days and childcare gaps.

Starter searches: Brighton tutoring GCSE; Brighton holiday club children; Hove nursery places

Offer angles: Open day booking; Holiday camp places; Tutoring assessment

Proof required: Current local landing page; Dates, ages and location; No unsupported results claims

Best package: Founding issue sponsor

Segment 4 - 3.8/5

Clinics, dentists, opticians, physios and gyms

Appointment-led services fit practical morning admin if claims stay conservative.

Starter searches: Brighton dentist new patients; Hove physio appointment; Brighton gym membership

Offer angles: Check appointments; Join a waiting list; Book an assessment

Proof required: Clinic identity; Current booking route; No clinical outcome claims

Best package: Founding issue sponsor

Segment 5 - 4.2/5

Hotels, tours, attractions, museums and visitor services

Visitor-economy spend is high, especially around weekend editions and referral rewards.

Starter searches: Brighton hotel offer; Brighton walking tour; Brighton museum events

Offer angles: Book a local stay; Plan a weekend; Claim reader tickets

Proof required: Live booking page; Date-specific availability; Terms for discounts or prizes

Best package: Referral reward sponsor

Segment 6 - 4.2/5

Trades, gardens, insulation and home improvement

Homeowners, landlords and flat owners use morning admin time for quotes and repairs.

Starter searches: Brighton plumber quote; Hove gardener; Brighton insulation installer

Offer angles: Get a local quote; Book a survey; Check availability

Proof required: Trading identity; Service-area page; No grant or savings overclaims

Best package: Launch week sponsor