Sponsor approval brief

One page for the first Brighton sponsor go/no-go.

Single approval brief for deciding whether Good Morning Brighton should prepare the first manual sponsor outreach batch.

Do not contact prospects, send sponsor emails, reserve inventory, collect payment, publish sponsor names, imply partnership or use dated claims until the editor explicitly approves outreach and every source is rechecked.

First-batch proofLead matchingOutreach copyProof ledger

Boundary

No outreach, payment, slot hold, public sponsor claim or Buttondown send is enabled by this static page.

Why this batch

Commercial readiness signals for a small, low-risk Brighton sponsor test.

OpenWhy nowBrighton has immediate summer, Pride, visitor and commuter use cases that make local sponsor offers more useful than generic launch ads.OpenWhy nowThe first batch avoids the highest-risk regulated categories: finance, legal, clinical, property investment and education results claims.OpenWhy nowThe site now has proof-led pages for media pack, booking intake, proof ledger, first-batch candidates, lead matching, sponsor calendar and outreach copy.

Decision options

Choose the smallest approved next step before any external action.

Decision option

Approve first-batch research-to-contact

Operator action: Recheck each candidate URL, complete private proof rows, then prepare one plain-text outreach email per approved lead for final send review.

External action: None until the editor approves the actual outbound messages.

Decision option

Approve research only

Operator action: Populate proof rows and CTA screenshots/notes, but do not draft or queue outreach.

External action: None.

Decision option

Hold commercial launch

Operator action: Keep improving source quality, referral wiring and reader-growth assets before any sponsor approach.

External action: None.

First batch

Internal candidates only. Recheck every URL, CTA, date and claim before asking to send anything.

Batch candidate 1

Restaurants Brighton

Strong discovery fit for weekend food planning and referral-reward mechanics.

First action: Verify a current restaurant or offer route and avoid implying partnership unless permission exists.

Risk: Medium channel/partnership wording risk.

Batch candidate 2

Shelter Hall

Clear seafront reader job for food, meeting points and event-week visitor utility.

First action: Verify current opening, trader and booking/walk-in information.

Risk: Low-medium stale-hours and trader-line-up risk.

Batch candidate 3

Brighton Dome

Official events route gives source-backed, date-led culture utility.

First action: Select one current listing and capture date, venue, ticket and terms proof.

Risk: Low-medium availability risk.

Batch candidate 4

PLATF9RM

Useful route for local workers, founders and weekday business readers.

First action: Verify active location, membership/enquiry route and any event wording.

Risk: Low-medium community wording risk.

Batch candidate 5

Sea Lanes Brighton

Morning activity and visitor-utility fit for seafront editions.

First action: Verify booking, safety, weather and ability restrictions before copy.

Risk: Medium wellbeing/safety wording risk.

Must be true before any send

These gates sit between this approval brief and any actual outbound sponsor message.

OpenSend gateEach candidate URL opens on the same day outreach is drafted.OpenSend gateEach message has one verified CTA URL and no audience-size claim.OpenSend gateProof ledger row exists for source evidence, reader job, package fit, claim risk and approval status.OpenSend gateNo public sponsor name, payment link, reserved slot or partnership wording appears before approval.OpenSend gatethe editor approves the final outbound copy separately from this prep page.

Linear proof

Track this against MY-2577 and related issue MY-2571.

Status

Approval brief is internal prep. Final outbound copy still needs a separate explicit approval.