Sponsor renewal plan
Define the post-placement renewal path for Good Morning Brighton sponsors before any repeat booking, Stripe link, invoice, outreach or performance claim is enabled.
No sponsor is contacted, renewed, invoiced, charged, promised future inventory or sent a performance report from this static plan. The editor must approve each external step after proof is captured.
Renewals should start from delivery proof and modest reporting, not vague goodwill or invented performance claims.
Every repeat ask needs delivery proof, report review, fit screening and a fresh approval record.
Stage 1 - Operator
Entry: A labelled sponsor placement has been manually approved and published.
Exit: Placement URL, issue date, approved copy, sponsor CTA, package, audience context and complaint log are recorded.
Proof required: Published issue or page URL; Approved sponsor copy version; CTA URL; Reader complaint/correction log
Stage 2 - Operator
Entry: Delivery proof exists and analytics have been reviewed without inflated reach claims.
Exit: A plain report draft records placement proof, clicks where available, replies, corrections, unsubscribes and renewal fit.
Proof required: Buttondown issue proof; Click or engagement export where available; Unsubscribe and complaint notes; No invented audience claims
Stage 3 - Operator plus editor
Entry: The first placement was useful, low-complaint and locally relevant.
Exit: The editor approves either a renewal ask, a paused nurture note or no follow-up.
Proof required: Advertiser fit note; Reader usefulness note; Next date or event window; Approval record
Stage 4 - Editor
Entry: Renewal fit passes and the sponsor has a fresh local offer.
Exit: A specific package, issue window, copy brief and checkout/invoice route are approved for that advertiser only.
Proof required: Fresh advertiser landing page; Updated offer terms; Available inventory window; Payment route approval
Allowed upgrade paths after a successful first placement. Each move is blocked until current proof exists.
Renewal move
The first issue had clear delivery proof, no material complaints and the advertiser has a five-day resident-useful offer.
Proof gate: Do not mention weekly reach, frequency or sellout until Buttondown delivery and issue archive proof exists.
Renewal move
Referral attribution, fulfilment terms and winner handling are all approved.
Proof gate: Do not promise prize exposure or publish winner details before referral ledger and sponsor terms are approved.
Renewal move
The advertiser has multiple verified event dates or seasonal reader utility across Brighton, Hove or the seafront.
Proof gate: Recheck dates, prices, opening hours and availability before any repeat copy or report.
Fields to capture before any sponsor report, renewal ask, checkout link or inventory hold.
These prevent premature renewal asks, inflated reporting and unapproved payment routes.