Reporting plan

What sponsors get after a campaign.

Reporting should be source-backed and modest: proof of placement, delivery context, useful engagement notes and renewal signals. No invented reach, no inflated circulation and no unverified claims.

Media kit Proof ledger Booking intake

OpenCampaign basicsSponsor, package, issue date, placement, CTA URL and approved copy version.OpenDelivery proofButtondown issue URL, send timestamp, audience count and labelled sponsor placement screenshot or archive link.OpenEngagement notesClicks, replies, unsubscribes, complaints and any referral reward activity where available.OpenReader protectionRecord corrections, complaints, refund requests and any sponsor claim changes.OpenRenewal signalTrack whether the advertiser had a clear local CTA, repeat use case and future date fit.OpenNo vanity inflationDo not imply live circulation or performance metrics before Buttondown/analytics data exists.