Buttondown onboarding
Define the first subscriber onboarding sequence for Good Morning Brighton so launch traffic has a useful Buttondown-first path after signup.
Buttondown welcome messages stay draft-only until the account, list settings, referral metadata and editorial approval are all in place. Do not send subscriber email from this repo.
Account and metadata tasks to complete before any welcome automation can be enabled.
These are copy and routing drafts only. They do not send email, trigger Buttondown automations or contact subscribers.
Day 0 - draft automation
Goal: Confirm the reader joined the right local briefing and point them to the useful public routes.
Thanks for joining Good Morning Brighton. The useful starting points are Today, Checks, Travel, Weather and Events. If the briefing misses a Brighton, Hove, Portslade, Rottingdean or Patcham source you rely on, send it through the corrections route before launch.
Day 1 - draft automation
Goal: Collect source suggestions and corrections before the daily issue becomes a live habit.
Good local email depends on original sources, not recycled noise. Council, planning, travel, weather, events, safety and local-media discovery routes are visible on the site. Readers should flag broken links, missing councils, transport feeds or event calendars.
Day 3 - draft automation
Goal: Move early subscribers into the referral ladder without public leaderboard exposure.
The best first readers are local: neighbours, commuters, parents, venue owners, independent retailers, club organisers and people who check civic records. Invite one person who would actually use a Brighton morning briefing.
Day 7 - draft automation
Goal: Surface sponsor demand and objections before Stripe checkout or outreach goes live.
Sponsor inventory is being prepared carefully: local offers, labelled placements, proof before claims and no live checkout until approved. Ask readers which businesses would be genuinely useful in a morning briefing.
Every item must be true before the sequence can leave draft mode.
Reader trust and consent boundaries for the first automated emails.