Launch conversion map

Turn Brighton attention into subscribers, referrals and approved sponsor demand.

This route map keeps the first launch push focused: reader signup first, referral/share second, sponsor proof third. It does not send email, publish posts, contact prospects, collect money or reserve inventory.

Test subscribe pathTest share pathReview sponsor one-sheet

Conversion route

Each page has one job in the launch funnel.

OpenSubscribe firstPrimary CTA sends readers to the Buttondown-first subscribe route and preserves referral metadata for later attribution.OpenShare immediatelyReferral copy, WhatsApp and email share links give early readers one obvious invite action after signup.OpenProve usefulnessToday, checks, records, travel, weather and events pages show the practical morning value before asking for loyalty.OpenMonetise carefullyProducts and sponsor pages are visible, but payments, outreach and public claims remain approval-gated.OpenCreate the post packSocial creatives and copy are ready for manual approval, with no public posting or ad spend from the site.OpenConvert sponsors laterMedia kit, one-sheet, booking intake and proof ledger form the commercial path once the editor approves outreach.

Pre-launch checks

Use these before asking for approval to post, send, pitch or wire payment.

OpenReader pathHome -> Subscribe -> Share -> Today gives a low-friction route from curiosity to referral.OpenSponsor pathAdvertise -> Media kit -> One-sheet -> Booking intake -> Proof ledger keeps sales proof-led.OpenOperator pathLaunch room -> Referral wiring -> Sponsor outreach -> Reporting plan shows the next safe wiring tasks.OpenSafety pathCorrections, terms, privacy and proof pages keep claims reviewable before any live send.

Internal prep only: do not contact prospects, reserve inventory, collect payment, publish ads or imply live circulation before the editor approves launch.